Commercial Partner for Founder Led Product Development Firms
Commercial Partner for Founder Led Product Development Firms
I work with founders/partners of custom product development firms who seek the next level of growth but lack the commercial experience or bandwidth to achieve it
Who are you:
If you’re here, you probably run a business like this...
Who are you: If you’re here, you probably run
a business like this...
Your business is proven, your quality clear. The challenge you face is that your org. has hit the growth ceiling for your known way of operating. To get to the next level you need to re-think the commercial engine with someone who has done it before.
Your business is proven, your quality clear. The challenge you face is that your org. has hit the growth ceiling for your known way of operating.To get to the next level you need to re-think the commercial engine with someone who has done it before.
Who am I:
Someone who has been on the journey before you...
Who am I: Someone who has already been on the journey before you...
I’ve spent nearly twenty years building and scaling commercial systems inside professional services at the intersection of commercial strategy, consulting and sales. I work best with founding teams looking to take a known proposition to scale.
I’ve spent nearly twenty years building and scaling commercial systems at the intersection of strategy, consulting and sales.I work best with founders looking to take a known proposition to scale.
What you need:
The six parts of a balanced commercial engine...
What you need: The six parts of a balanced commercial engine...
How clearly you define the value you create, who you sell to and compete with, why you win
The operating system that governs how opportunities move from first conversation to closed deal
What your team carries into the room and how well it expresses your value and narrative
Tooling, automation, and agentic support that improves accuracy, velocity, and discipline
Who sells, who supports, and how they’re organised, incentivised, coached, and held accountable
Your pricing logic, margin discipline, rate cards, and commercial rules of engagement
How I can help:
Get a pencil and circle components you lack...
How I can help: Get a pencil and circle what you lack (scroll right)...
| Positioning | Mechanics | Collateral | Acceleration | People | Commercials |
|---|---|---|---|---|---|
| Commercial strategy design | Funnel architecture reset | Sales deck redesign | Pricing automation tool | Key personnel hiring | Pricing model rebuild |
| Five-year roadmap | Qualification framework | Proposal system rebuild | Qualification agent design | Territory lead hiring | Rate card redesign |
| Annual GTM planning | Pipeline governance rhythm | Narrative structure reset | Pre-sales prep agent | Solutions team hiring | Margin discipline system |
| Market narrative reset | CRM discipline setup | Case library development | CRM workflow automation | Commercial talent assessment | Geographic pricing structure |
| Value proposition design | Territory operating model | Vertical proposition kits | Pipeline hygiene tooling | Underperformance reset | Proposal pricing logic |
| Customer persona mapping | Discovery process redesign | Pitch architecture design | Sales operations tooling | Account management design | Discount governance model |
| Industry vertical building | Pre-sales workshop design | Pre-sales materials toolkit | Territory analytics tooling | Compensation scheme design | Commercial playbook build |
| New market entry | RFP/Bid office setup | Offering playbook creation | Forecast accuracy tooling | Commission framework reset | Multi-territory margin model |
| Territory strategy design | Sales governance cadence | Enterprise pitch frameworks | Agentic discovery support | Hiring roadmap planning | Founder coaching rhythm |
| Investor alignment planning | Pursuit team formation | Visual collateral upgrade | — | Leadership advisory board | — |
| Joint offering development | Deal review process | — | — | — | — |
| Competitive landscape review | Partnership activation model |
| Positioning | Mechanics | Collateral | Acceleration | People | Commercials |
|---|---|---|---|---|---|
| Commercial strategy design | Funnel architecture reset | Sales deck redesign | Pricing automation tool | Key personnel hiring | Pricing model rebuild |
| Five-year roadmap | Qualification framework | Proposal system rebuild | Qualification agent design | Territory lead hiring | Rate card redesign |
| Annual GTM planning | Pipeline governance rhythm | Narrative structure reset | Pre-sales prep agent | Solutions team hiring | Margin discipline system |
| Market narrative reset | CRM discipline setup | Case library development | CRM workflow automation | Commercial talent assessment | Geographic pricing structure |
| Value proposition design | Territory operating model | Vertical proposition kits | Pipeline hygiene tooling | Underperformance reset | Proposal pricing logic |
| Customer persona mapping | Discovery process redesign | Pitch architecture design | Sales operations tooling | Account management design | Discount governance model |
| Industry vertical building | Pre-sales workshop design | Pre-sales materials toolkit | Territory analytics tooling | Compensation scheme design | Commercial playbook build |
| New market entry | RFP/Bid office setup | Offering playbook creation | Forecast accuracy tooling | Commission framework reset | Multi-territory margin model |
| Territory strategy design | Sales governance cadence | Enterprise pitch frameworks | Agentic discovery support | Hiring roadmap planning | Founder coaching rhythm |
| Investor alignment planning | Pursuit team formation | Visual collateral upgrade | — | Leadership advisory board | — |
| Joint offering development | Deal review process | — | — | — | — |
| Competitive landscape review | Partnership activation model |
My model:
I can partner at three altitudes, depending on you...
My model: I can partner at three altitudes, depending on you...
Best for companies who need senior perspective, not hands-on support
A complete review your situation, and detailed playback of where you are and what needs to be done. Your team then delivers. A senior perspective, not hands-on support day to day
Initial Discovery sprint
Monthly or quarterly advisory
Strategic input, board-level guidance
Best for companies who know what’s missing and want it built properly
A complete review your situation, and detailed playback of where you are and what needs to be done. I design and develop any systems, collateral, or commercial components required.
Fixed time, fixed cost, variable scope
10–25% allocation
1–3 month rolling engagements
Best for companies aiming for major transformation or rapid scaling
A complete review your situation, and detailed playback of where you are and what needs to be done. I design and develop any systems, then run the commercial engine alongside you.
Minimum 25% allocation
Six to twelve-month commitment
Fractional CSO/CCO equivalent
Prior Work:
Some examples of prior engagements...
Prior Work: Some examples of prior engagements...
Global deployment. EU-led.
15 years old. 150–200 people.
Five-year roadmap
Commercial strategy design
Pricing model rebuild
Funnel architecture reset
Discovery process redesign
Sales deck redesign
Proposal system rebuild
Account management design
Territory strategy design
Qualification agent design
Key personnel hiring
Outcomes: Return to growth, predictable revenue, and self-funded new territory expansion in line with the five-year plan.
Global deployment. Silicon Valley–led.
14 years old. 500–750 people.
Industry vertical building
Market narrative reset
Pricing automation tool
Territory operating model
Discovery process redesign
Pursuit team formation
Enterprise pitch frameworks
Vertical proposition kits
Key personnel hiring
Joint offering development
Pre-sales workshop design
Outcomes: UK territory established. New global vertical practice. Led win of first marquee eight-figure enterprise engagement.
Global deployment. NY-led.
12 years old. 100–150 people.
Commercial strategy design
Sales governance cadence
Funnel architecture reset
Pricing model rebuild
Geographic pricing structure
Proposal system rebuild
Narrative structure reset
Territory strategy design
Key personnel hiring
Joint offering development
Leadership advisory board
Outcomes: UK territory stabilised. Exit to global tech firm. Post merger sales integration. 5 EU offices set-up. Exit of founders.
Contact:
gb@georgebell.me
Contact me to discuss about how we might move you toward your growth goal.
Contact me to discuss about how we move toward your growth goal.
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